Here are examples of great session descriptions from GSMCON2025 for you to get inspired for your session proposal for 2026! Please take note of the format, length and key takeaways.
Overcoming AI Stigma: Ethical Integration in Government Social Media
(This was an intermediate level session)
AI is becoming an essential part of the modern workplace, but navigating its use in government communications requires a careful and ethical approach. How can you implement AI tools responsibly while addressing leadership concerns and maintaining transparency with your public? Learn how to:
- Use this session’s downloadable template to begin crafting your agency’s AI Policy.
- Ethically use AI to improve workflows while respecting its limitations.
- Advocate for AI adoption by framing its benefits to leadership while highlighting your critical role.
Leave with the confidence to integrate AI tools into your work in a way that enhances productivity, trust, and your own career trajectory.
Creating Brat Reels, No Cap
(This was an intermediate level session)
How does someone middle-aged—or anyone, really—create content that resonates with an audience in their teens or twenties? As an 18-year veteran Public Information Officer & Golden Post Awards Instagram Finalist (and frankly who has no clue what most of the words in the title of this presentation mean), we’ll tackle the daunting task of staying current and adapting to the changing world of social media.
Roll up your sleeves (or whatever the kids say nowadays) on this how-to strategy to connect with your audience through humor, creativity, and tenacity on Instagram Reels. Get tips, tricks, and inspiration on:
- Finding content ideas from creators outside your field and government social media.
- Using the right (free!) apps to create engaging, trendy Reels with ease.
- Harnessing humor to connect with your audience while maintaining professionalism.
Stop the Scroll: Advanced Strategies for Using Plain Language in Social Media
(This was an advanced level session)
Social media is bursting with content—so how do you grab attention and inspire trust in a sea of posts? The answer lies in plain language. This advanced session will teach you how to craft social media copy that stops the scroll, sparks curiosity, builds trust, and improves accessibility. We’ll dive deep into the principles of plain language, debunk common myths, and explore why many government agencies mandate its use.
Through hands-on examples and real-world analytics, you’ll see how plain language:
- Grabs attention and enhances engagement.
- Supports ADA compliance and inclusivity.
- Improves audience trust by making complex ideas clear and relatable.
This session will leave you equipped to elevate your social media strategy with advanced writing techniques that boost clarity, accessibility, and impact in every post you create.